Our very own Dan Strull recently wrote an article for The Imaging Channel about “The Importance of Social Responsibility” and how Copier Headquarters has initiated their own vibrant social responsibility program.
Here is an excerpt from Dan’s article:
Loyalty. A loaded word for any leader, creating a culture of loyalty from both the customer AND the employee should be a priority. In my personal experience, this concept is especially important in the office technology industry.
Building a team in the office technology space hinges on a balance of tenure and go-getters. Retaining customers depends on a mix of service, product, and relationship, which is difficult to build with a lot of turnover within your own staff.
A tool we use within our own company to encourage company loyalty is a vibrant social responsibility program. What is social responsibility? It is simply when an organization supports a cause, either financially or through physical service.
We decided to be much more intentional in 2017 with our giving. Instead of supporting organizations here and there, we focused on what impacts our team, our customers, and our community. Here’s how we did it…read the full article here
