Every printing and copying job is different, and often requires a unique print coating for each. Plus, depending on what coating you choose for your job, creative dimensions differ and can create unique looks and outcomes. What is coating for printing? And why should you use it? We’ve got all of the answers for you.
What are Coatings for Print?
Whether you’re well versed in the ways of printing or a total newbie, it might be a little confusing to hear about printing coating, and how different types create different experiences for your jobs. Plus, every printing job has a different goal or intended outcome, and needs a specific print strategy to cater to the job you’re working on.
Coating for a print job primarily refers to the finish that keeps the ink on your printer paper from smudging, fading, or rubbing off entirely. There are many types of coatings, including varnishes, aqueous coatings, and UV coatings – and each serve a different purpose.
Should I Use a Print Coating?
When you’re doing professional printing jobs, you should always consider using a print coating to make sure that your ink is protected, magnified, and eye-catching. By using a coating on your print jobs, you’re making your print stand out from the rest, and will also make your materials last longer.
Types of Print Coatings
As we mentioned prior, there are a few types of print coatings out there that all bring something a little different to your print jobs.
If you’re looking for a way to add depth or shine to photos, logos, graphics, or other design aspects of your printing jobs, you might want to consider varnish coatings for your jobs. This clear ink comes in gloss, opaque, matte, or satin options, and can be applied to the job as a whole or to specific areas. This varnish coating adds shine and protects your ink from smudging over time.
Aqueous coatings are usually regarded for their level of protection. If you’re looking for a water based coating that dries fast and provides a surface that will provide protection from dirt, debris, or fingerprints, aqueous coatings are for you. Available in matte, satin, dry-erase, gloss, or softtouch variations, this coating is great for business cards, postcards, or mailed marketing materials.
Applied to the paper’s surface as a liquid, and then quickly dried using ultraviolet light, UV coatings are regarded as the coating with the highest gloss option. UV coatings are great for more flashy materials, or for print jobs that you’d like to be eye-catching, while also being highly protected. Available in matte, gloss, textured, glitter, and even more variations, this versatile coating can really take your printed materials to the next level.
When Not to Use a Print Coating
Because print coating is usually used to spruce up materials or otherwise make them a little more flashy or durable, they may not be the best option for everyday print jobs. Make sure to know the purpose of your materials prior to putting a coating on it, and either leave one off, or use the coating that will best fit the overall use of the print.
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