Most people don’t think about the paper weight they use. They just hit print and out comes the document. However, choosing the right weight or stock can dramatically impact the way a print looks. Stock refers to the thickness of the paper that you are using (in printing and otherwise). Card stock is used more for crafts, paper stock is more like cardboard, and printing paper has a low paper weight for easy multi-page printing. These are referenced by pounds in bond and text. Another term that may be confusing is GSM. GSM stands for Grams per Square Meter which refers to the literal weight of the paper.
How to Choose the Right Paper Weight:
- General office copying and printing has a weight of 74 GSM and 20lb bond/50lb text. If you want something a little smoother that would replicate stationary or letterhead, a paper with 90 GSM and 24lb bond/60lb text.
- Printing brochures requires a little bit heavier paper, especially if you are printing double-sided. With a GSM of 120, a 32lb paper would be a great option for little show through.
- For printing invitations, a 260 GSM and 100lb cover would be the ideal paper weight.
These are just a few recommendations. Use the guidelines above to start your search but always test samples that will make your document the best it can be. Besides paper weight you can also customize print with color paper and experiment with the glossiness of your paper. Did you know that Copier Headquarters can also be your paper supplier? We have access to paper designed to fit every aspect of your business. From recycled paper to high gloss stock, we can be your go to source! For more information – fill out our Contact page!