When using printed marketing materials like flyers, banners, or brochures, it’s imperative that your brand stands out to the eye of the customer or the potential client against your competitors. So how do you make sure your brand stands out from the crowd? 

Through the use of vivid color printing, you can make sure your printed materials catch the eye of the beholder, and make your business or pitch really draw in your audience. 

Use of Color in Marketing

In a sea of black and white, generic marketing materials, as a client or potential buyer (or even as somebody looking to partner with your business), it’s hard to find somebody that stands out enough to really catch your attention. However, your color printing abilities can change all of that. 

The basics of marketing will tell you that the different colors brands use in certain types of advertising evoke different reactions or feelings in their target audiences. For example, just using bright and vivid color in your materials at large is more likely to evoke a positive reaction in audiences than the use of boring black and white handouts. 

Additionally, using specific colors with certain connotations in your sales materials or branding in general can evoke certain reactions from audiences that you may not realize. For example, McDonalds’ eponymous red and yellow logo was designed to incite action and positively affect opinion and draw enthusiasm towards their products. 

Color Emphasizes Points & Statements

On top of the use of color as a whole, using color in your handouts, presentation materials, or printed advertisements gives you a way to emphasize and make your statements stand out against the rest. 

Using color in your branding allows you to not only catch the eye of those looking through your materials, but also lets you break up heavy amounts of information and keep the reader engaged with your content. For example, highlighting your main points in a different color than the rest of your paragraph or section will allow readers to better retain said points. 

Color Makes Sales

Sales can be boosted in a huge way just through brand recognition. If a client or prospective buyer sees your logo in bright, effervescent color at the top of their pamphlet and recognizes it due to its color or eye-catching nature, they’re more likely to regard you more highly and buy your product. When branding (specifically for print) make sure you always use colors that stand out and have positive connotations. 

Color Promotes Efficiency

When a customer or client skims through marketing materials, words can jumble up or tire the reader when transposed against the regular white background, or with poor quality black and white tones. Using color in your printing allows customers to quickly skim, find details and sections in your materials easier, and will allow your key takeaways or selling points to stand out more. 

Looking for the perfect printers to produce vivid, eye-catching marketing materials for your business? Look no further than GoodSuite’s professional and long-lasting printers. Looking for managed print services? We provide complete and expert managed services as well.