These days, as a business owner you have almost infinite opportunities to showcase and advertise your business or your services to the general public. From digital marketing materials, to print materials, to larger advertising efforts like billboards or ads on the side of a bus, there are tons of ways to get your name out there. Your printed and digital materials alike usually incorporate color, graphic elements, and other eye-catching factors into them in order to attract client attention. 

Oftentimes, your print quality or the printing services you’re using to produce your marketing materials highly impact the quality of print you receive, and how the colors and graphics you use in your materials come out. With businesses these days placing so much emphasis on color and brand-standardized colors, it’s imperative that your printers or print service produce just the exact color you need to attract clients and draw them in. 

How Does Printing Impact Color? 

It can be tough to get an exact match between your brand’s colors from digital to print materials. Though they might have the same visual appearance, dulled or mismatched colors can seriously throw off your entire advertisement. Having the right color management can make all the difference in having excellent print materials, and a more dulled appearance that will keep people walking right on by. 

As you might know, these days (thankfully) printers and printing providers work with a much broader range of color quality and range options than in years previous, and new software is developed every day to only make the quality of color and print better and better. 

In recent years, developers have even come up with color management software, which can translate digital color swatches to almost identical printable colors. This allows for the highest level of color output and the best quality print possible. 

How Does Color Impact Your Brand? 

Color consistency and vividness can really impact what people associate with your brand, and how they recognize your business. When you choose standardized colors for your brand, people will immediately associate these colors with your business and can be thrown off or turned off if these colors don’t match up or aren’t up to the quality that they usually know you for. 

Luckily for you, as a business owner, you don’t have to work about that as much anymore when it comes to your printing materials. Not only does color management software give you the closest match on print as you see in digital materials, but an increase in ink options and quality will also put you ahead in the print game, as well. 

Putting this advanced color technology to work by using the latest high-quality printers and the most up-to-date and innovative managed printing systems will really set your business apart, and allow you to attract customers near and far with your high-quality materials. Additionally, when you use the latest technology and the top-level managed print services from GoodSuite, you’ll be able to save time and money while upgrading your materials. Both GoodSuite’s high-quality professional printers and managed print services are made as affordable as possible for your business. See how we can set you apart and upgrade your business’ materials in the process.