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2021 Book Recommendations by Dan Strull

Top 10 Books for 2021

“An essential playbook for success, happiness, and getting the most out of ourselves.” — Arianna Huffington, author of Thrive and The Sleep Revolution

“I doubt anyone can read Peak Performance without itching to apply something to their own lives.” — David Epstein, New York Times bestselling author of The Sports Gene

“A transfixing book on how to sustain peak performance and avoid burnout” — Adam Grant, New York Times bestselling author of Option B, Originals, and Give and Take

A few common principles drive performance, regardless of the field or the task at hand. Whether someone is trying to qualify for the Olympics, break ground in mathematical theory or craft an artistic masterpiece, many of the practices that lead to great success are the same. In Peak Performance, Brad Stulberg, a former McKinsey and Company consultant and writer who covers health and the science of human performance, and Steve Magness, a performance scientist and coach of Olympic athletes, team up to demystify these practices and demonstrate how you can achieve your best.

In revealing the science of great performance and the stories of great performers across a wide range of capabilities, Peak Performance uncovers the secrets of success, and coaches you on how to use them. If you want to take your game to the next level, whatever “your game” may be, Peak Performance will teach you how.

Source: Publisher

By far the most important figure in the history of the United States, George Washington liberated the thirteen colonies from the superior forces of the British Empire against all military odds, and presided over the production and ratification of a constitution that (suitably amended) has lasted for more than two hundred years. Yet today Washington remains a distant figure to many Americans—a failing that acclaimed author Paul Johnson sets out to rectify with this brilliantly vivid, sharply etched portrait of the great hero as a young warrior, masterly commander in chief, patient lawmaker, and exceptionally wise president.

Source: Publisher

A New York Times Bestseller

A Washington Post Notable Nonfiction Book of 2020

Named a Best Book of 2020 by NPR

“A fascinating scientific, cultural, spiritual and evolutionary history of the way humans breathe—and how we’ve all been doing it wrong for a long, long time.” —Elizabeth Gilbert, author of Big Magic and Eat Pray Love

No matter what you eat, how much you exercise, how skinny or young or wise you are, none of it matters if you’re not breathing properly.

There is nothing more essential to our health and well-being than breathing: take air in, let it out, repeat twenty-five thousand times a day. Yet, as a species, humans have lost the ability to breathe correctly, with grave consequences.

Source: Publisher

“It took me a long time and most of the world to learn what I know about love and fate and the choices we make, but the heart of it came to me in an instant, while I was chained to a wall and being tortured.”

So begins this epic, mesmerizing first novel by Gregory David Roberts, set in the underworld of contemporary Bombay. Shantaram is narrated by Lin, an escaped convict with a false passport who flees maximum security prison in Australia for the teeming streets of a city where he can disappear.

Accompanied by his guide and faithful friend, Prabaker, the two enter Bombay’s hidden society of beggars and gangsters, prostitutes and holy men, soldiers and actors, and Indians and exiles from other countries, who seek in this remarkable place what they cannot find elsewhere.

As a hunted man without a home, family, or identity, Lin searches for love and meaning while running a clinic in one of the city’s poorest slums, and serving his apprenticeship in the dark arts of the Bombay mafia. The search leads him to war, prison torture, murder, and a series of enigmatic and bloody betrayals. The keys to unlock the mysteries and intrigues that bind Lin are held by two people. The first is Khader Khan: mafia godfather, criminal-philosopher-saint, and mentor to Lin in the underworld of the Golden City. The second is Karla: elusive, dangerous, and beautiful, whose passions are driven by secrets that torment her and yet give her a terrible power.

Source: Publisher

“In finite games, like football or chess, the players are known, the rules are fixed, and the endpoint is clear. The winners and losers are easily identified. In infinite games, like business or politics or life itself, the players come and go, the rules are changeable, and there is no defined endpoint. There are no winners or losers in an infinite game; there is only ahead and behind. The more I started to understand the difference between finite and infinite games, the more I began to see infinite games all around us. I started to see that many of the struggles that organizations face exist simply because their leaders were playing with a finite mindset in an infinite game. These organizations tend to lag behind in innovation, discretionary effort, morale and ultimately performance. The leaders who embrace an infinite mindset, in stark contrast, build stronger, more innovative, more inspiring organizations. Their people trust each other and their leaders. They have the resilience to thrive in an ever-changing world, while their competitors fall by the wayside. Ultimately, they are the ones who lead the rest of us into the future. Any worthwhile undertaking starts with Why – the purpose, cause or belief that inspires us to do what we do and inspires others to join us. Good leaders know how to build Circles of Safety that promote trust and cooperation throughout their organizations. But that’s not enough to help us chart a course through the unpredictable, often chaotic landscape of today’s marketplace. I now believe that the ability to adopt an infinite mindset is a prerequisite for any leader who aspires to leave their organization in better shape than they found it”
 
Source: Publisher

 

Instant New York Times Advice & Business Bestseller, USA Today Bestseller, and Wall Street Journal #1 Bestseller!

A New York Times Noteworthy Pick and a “stellar work” by Publishers Weekly

From the bestselling authors of The Daily Stoic comes an inspiring guide to the lives of the Stoics, and what the ancients can teach us about happiness, success, resilience and virtue.

Nearly 2,300 years after a ruined merchant named Zeno first established a school on the Stoa Poikile of Athens, Stoicism has found a new audience among those who seek greatness, from athletes to politicians and everyone in between. It’s no wonder; the philosophy and its embrace of self-mastery, virtue, and indifference to that which we cannot control is as urgent today as it was in the chaos of the Roman Empire.

In Lives of the Stoics, Holiday and Hanselman present the fascinating lives of the men and women who strove to live by the timeless Stoic virtues of Courage. Justice. Temperance. Wisdom. Organized in digestible, mini-biographies of all the well-known–and not so well-known–Stoics, this book vividly brings home what Stoicism was like for the people who loved it and lived it, dusting off powerful lessons to be learned from their struggles and successes.

Source: Publisher

Elon Musk is the most daring entrepreneur of our time

There are few industrialists in history who could match Elon Musk’s relentless drive and ingenious vision. A modern alloy of Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs, Musk is the man behind PayPal, Tesla Motors, SpaceX, and SolarCity, each of which has sent shock waves throughout American business and industry. More than any other executive today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as a science fiction fantasy.

In this lively, investigative account, veteran technology journalist Ashlee Vance offers an unprecedented look into the remarkable life and times of Silicon Valley’s most audacious businessman. Written with exclusive access to Musk, his family, and his friends, the book traces his journey from his difficult upbringing in South Africa to his ascent to the pinnacle of the global business world. Vance spent more than fifty hours in conversation with Musk and interviewed close to three hundred people to tell the tumultuous stories of Musk’s world-changing companies and to paint a portrait of a complex man who has renewed American industry and sparked new levels of innovation—all while making plenty of enemies along the way.

Source: Publisher

One simple idea can set you free: Don’t take on a problem if it isn’t yours! One of the most liberating books in the extraordinary One Minute Manager Library teaches managers an unforgettable lesson: how to have time to do what they want and need to do. The authors tell why managers who accept every problem given them by their staffs become hopeless bottlenecks. With a vivid, humorous, and too-familar scenario they show a manager loaded down by all the monkeys that have jumped from their rightful owners onto his back. Then step by step they show how managers can free themselves from doing everyone else’s job and ensure that every problem is handled by the proper staff person. By using Oncken’s Four Rules of Monkey Management managers will learn to become effective supervisors of time, energy, and talent — especially their own.

If you have ever wondered why you are in the office on the weekends and your staff is on the golf course, The One Minute Manager Meets the Monkey is for you it’s priceless!

Source: Publisher

Profit Works will help you unravel complexity. Discover how to create simple and effective incentive plans that work. Filled with practical tools for your company, Profit Works is a “how to” guide helping you maximize your company’s potential.

Learn the 5 key principles that must be understood when designing incentive plans and get real-life examples of the 6 most common mistakes people make. Multiple incentive plan design options are reviewed including different payout options and guidance for rolling a plan out to your company. Additional material provides exercises for your team to help them understand why Profit Works for everyone – and why they should care.

“Profit Works helps companies design incentive plans that teach a No-Entitlement Attitude to your team. I strongly recommend this helpful guide for business leaders who want their employees to think and act like owners!”

— Dan Sullivan, Co-Founder and President of Strategic Coach®

Discover the hidden power soil has to reverse climate change, and how a regenerative farming diet not only delivers us better health and wellness, but also rebuilds our most precious resource—the very ground that feeds us.

Josh Tickell, one of America’s most celebrated documentary filmmakers and director of Fuel, has dedicated most of his life to saving the environment. Now, in Kiss the Ground, he explains an incredible truth: by changing our diets to a soil-nourishing, regenerative agriculture diet, we can reverse global warming, harvest healthy, abundant food, and eliminate the poisonous substances that are harming our children, pets, bodies, and ultimately our planet.

Through fascinating and accessible interviews with celebrity chefs, ranchers, farmers, and top scientists, this remarkable book, soon to be a full-length documentary film narrated by Woody Harrelson, will teach you how to become an agent in humanity’s single most important and time sensitive mission. Reverse climate change and effectively save the world—all through the choices you make in how and what to eat.

 
Source: Publisher

Top 20 Books (All-Time)

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Brent Portera

Director of Managed Services

Brent has been in the Managed Services field for 12+ years focusing on strategic client alignment. He began his career in the document imaging space as an Account Executive and consistently overachieved expectations with a primary focus on Managed Print Services. He has served at numerous roles in the past ranging from MPS Specialist to Vice President of Sales & MPS. Brent has a degree in Computer Science which has continually aided in his ability to deliver custom tailored solutions for his clients. Brent is currently leading the charge for GoodSuite as the Director of Managed Services focusing on Managed IT, Managed Print, and Managed Phone systems for our clients enabling each customer to leverage technology to reach their organizational goals. Brent also focuses on devoting time to coaching his children in numerous sports and loves to unwind at Dodger Stadium with his family.

John McMillan

IT Analyst

Originally from Tennessee, John McMillan joined GoodSuite’s IT team in 2017. He has over 8 years of experience and brings to the table a background in cyber-security. As an IT Specialist, John works closely with all GoodSuite’s clients as a trusted advisor. He also graduated from Full Sail University in 2011 and is glad to spend much of his free time volunteering at his local church. John is an avid Star Wars fan.

Jorge Alvarez

IT Analyst

Jorge Alvarez joined GoodSuite at the start of 2018. Since then, he has become our lead Analyst for installations for our various types of technology solutions. Before taking the leap into Information Technology, he attended CSUN to pursue education in law enforcement. Jorge is an avid backpacker and most weekends, you can find him in the Angeles forest doing some exploring. Jorge currently holds a brown belt in Judo and a black belt in Shotokan Karate.

Clint Noji

Manager of Fufillment Operations

Clint has 20 years of Warehousing experience and is certified for Loan Servicing. He is responsible for expediting customer orders and quality control through effective leadership and directing. Known to spread positive vibes among people with great customer service and sharing industry knowledge, Clint is always working hard with a smile on his face. Clint was a lead singer in a band and had played all over Los Angeles, including the Troubadour. Clint also has a twin whom he works with at GoodSuite.

Saleh Shirafkan

Technician

Saleh brings 16 years of industry knowledge to the team and is copier certified on Sharp, Xerox, HP, Samsung, Brother, and Oki. His attention to detail, need for efficiency, and superior customer service skills earns him constant praise from customers and colleagues alike. As a great leader and a fast learner, Saleh is always eager to learn more. When he’s not troubleshooting, Saleh enjoys playing soccer, poker, or solving jigsaw puzzles in his spare time.

Sergio Ruiz

Technician

Sergio has experience in various environments within the electronics industries for 28 years. He has a degree in Applied Science Electronics. He has copier certifications for Xerox, Sharp, and Konica. Sergio possesses strong knowledge of manufactured products sold by GoodSuite and delivers great customer service skills. When not working on machines, Sergio likes to work on personal vehicles in his spare time.

Musa Ra Men

Technician

Musa has been in the copier industry for 30 years. He has a degree from Oxnard Community College. He has copier certifications for Xerox and Sharp and possesses excellent customer communications skills. Musa is a proud father of two daughters who graduated with degrees in chemistry and biology. He will be celebrating 30 years of marriage in 2019. Outside of work he enjoys long walks on the beach and is interested in history and human nutrition.

Garry Dominiak

Technician

Garry has a 30 year history in the industry and carries a degree in electronics technology. He has completed courses with network administration and is also certified for Xerox, HP, Sharp, Samsung, Oki, and Brother copiers. Garry is a demonstrated hard worker who is willing to go above and beyond to complete job tasks. Garry’s interests include education, street bikes, recreational activities, camping, travel, and family time.

Eddie Olmos

Director of IT

Eddie has been with GoodSuite since February 2016. He brings to GoodSuite over 15 year’s experience working in the Information Technology field, a Bachelor’s degree in Computer Science, and a wide range of knowledge. Eddie oversees the IT Departments operations, monitoring, and IT projects at GoodSuite. He is also a U.S. Navy Veteran who served during Operation Enduring Freedom on board the USS John C. Stennis. Outside of the office he’s a father to two kids and two dogs and never stops rewatching The Office.

Tanya Nakamura

Accounting Clerk

Tanya brings 8 years of accounting experience to GoodSuite. She gratuated from the University of Hawaii Maui. Tanya brings exceptional work ethic to the team. Along with her knowledge of accounting, she’s a team player and is always available to help our team any way she can. Don’t be mistaken by her quiet demeanor, she’s a strong competitor with integrity first in mind and always works at the speed of business to serve our internal and external customers. In her free time,Tanya likes to challenge herself through playing all type of games, such as board games, puzzles, and computer games.

Colby Noji

Vice President of Service

Colby has been in the copier industry for 27 years. With a degree in electronics and various network certifications, he brings a lot of industry knowledge to GoodSuite. Colby is certified on the following brands: Sharp, Xerox, HP, Samsung, Brother, Oki, Kyocera, Konica Minolta, Canon, and Risograph. He has great customer communications skills and is a strong leader, team player, and self-starter. Outside of the office, Colby likes to bowl, exercise, watch sports, and make trips to Vegas when he gets the chance.

Colby Noji

Vice President of Service

Colby has been in the copier industry for 27 years. With a degree in electronics and various network certifications, he brings a lot of industry knowledge to GoodSuite. Colby is certified on the following brands: Sharp, Xerox, HP, Samsung, Brother, Oki, Kyocera, Konica Minolta, Canon, and Risograph. He has great customer communications skills and is a strong leader, team player, and self-starter. Outside of the office, Colby likes to bowl, exercise, watch sports, and make trips to Vegas when he gets the chance.

Thomas Chacko

Controller

Thomas Chacko holds a master’s degree in Accounting and brings more than 15 years of industry experience to GoodSuite. He has held a variety of roles, which enable him to identify areas of opportunity and solutions quickly. His honest, humble yet determined personality makes him an invaluable resource. Thomas has always enjoyed sports. Highlights of his high school baseball career include pitching two no-hitters. In his free time, he plays both basketball and softball in recreational leagues. He also loves cooking, experimenting with new recipes all the time. If he is not playing sports or cooking, you can find him exploring nature with his family.

Stuart Fratkin

Executive Vice President

You may recognize Stuart from his previous career as a professional actor in which he amassed over 20 years’ experience in entertainment. Most notably, guest starring on Friends, N.Y.P.D and Judging Amy several times. He co-starred in the films Teen Wolf Too as “Stiles” and the cult classic Ski School as “Fitz”. He starred in his own TV series in 1989-1990 called They Came From Outer Space.

In 2002, wanting to transition to a career that could provide steadier income for his family, he started as a Xerox Account Manager. He worked his way up to Training Manager and began his role as Sales Operation Manager with Copier Headquarters in 2006. He was promoted to Vice President of Agency Operations in 2010 and to his current position as Executive Vice President in 2015. Stuart’s main focus is training his sales staff to bring levity to every situation you are in, people always remember who made them laugh. He is focused on being the anti-salesman; creating relationships and reasons to make the office easier to work in, which are always more beneficial than a quick sale.

Dan Strull

Founder / CEO

After graduating from the Marshall School of Business from USC, Dan worked in various roles at Xerox Corporation for 11 years learning the industry before starting Copier Headquarters, now GoodSuite in 1998.

Dan’s focus from day 1 has been to provide the best level of customer service at the speed of business. Dan’s ambition to be the number one vendor in the area is by trying to find a way to improve the level of service by thinking of creative ways and using dynamic consumer tools to stay ahead of the market.

Dan is proud of what he has built and has used the company success to be a beacon in the community and give back. The company feels that giving time and effort is more important and the company provides two days a year for Volunteer Time Off to serve the community. After all, if you are not giving, you are not living.

Christianne Strull

CFO

Christianne Strull graduated from the Marshall School of Business at the University of Southern California. She has been GoodSuite since its infancy, and her role has expanded along with the company. She is excited to see the growth and transformation of GoodSuite has managed over the years. Christianne enjoys spending time with her family, their dogs and attending USC football games, among other pursuits.

Dan Strull

Founder / CEO

After graduating from the Marshall School of Business from USC, Dan worked in various roles at Xerox Corporation for 11 years learning the industry before starting Copier Headquarters, now GoodSuite in 1998.

Dan’s focus from day 1 has been to provide the best level of customer service at the speed of business. Dan’s ambition to be the number one vendor in the area is by trying to find a way to improve the level of service by thinking of creative ways and using dynamic consumer tools to stay ahead of the market.

Dan is proud of what he has built and has used the company success to be a beacon in the community and give back. The company feels that giving time and effort is more important and the company provides two days a year for Volunteer Time Off to serve the community. After all, if you are not giving, you are not living.

Nasim Attaripour

Marketing Coordinator

Nasim brings 5 years of Graphic Design experience to GoodSuite and has been with the company for a year now. She minored in Psychology and received her Bachelor of Fine Arts with a concentration in Graphic Design from California State University, Fullerton. Nasim is extremely detail oriented, creative, and loves building relationships. Nasim is a big asset to company and her strive to constantly learn more has allowed her to grow from her original position as an Administrative Assistant to her new position as Marketing Coordinator. Nasim is a big Foodie and is constantly searching for new places to dine and has a passion for traveling to new places and learning about new cultures when given the chance.

Michael Shoop

Field Service Supervisor

Field Service Supervisor Michael is a Sharp Master Technician. If you aren’t familiar with that term, it’s a bit like winning Iron Chef – the best of the best. There aren’t a lot of them around. He is a veteran and was with AOA for 30 years. His main service area will be Ventura County. He is also very committed to his customers, and always seeks to provide world class service.

Sarah Steiger

Admin Manager

Sarah was with AOA for over 30 years. As the admin manager, she wore many hats. She handled contract billing, bids, accounts receivable and supply ordering, among many other things. She has a good relationship with her customers and makes taking caring of them her top priority. You won’t believe it to look at her, but she has 10 grand-kids.

Hector Sevilla

Managed Services Consultant

Hector brings a proven track record of dedicated customer service and value-driven results for his clients. He studied Marketing and Business Administration while on an athletic scholarship for wrestling at the University of Colorado. Hector has over ten years consultative sales experience with a strategic focus throughout the Greater Los Angeles area. Hector has leveraged the ability to satisfy the most rigorous customer interactions, which led him to the Technology Industry, where he has gained knowledge and continues to learn, making him an invaluable resource to business owners he engages with.

Lerik Thongham

Managed Services Consultant

Bio will go here

Mark Marmorstein

Account Manager

Mark has been in Sales and Sales Management for 38 years and 11 years in the Office Solutions Industry. He graduated from Fullerton College and is trained on Xerox, Ricoh, Kyocera, and all Corporate Direct. Mark brings a wealth of experience in Professional Sales and Management, customer service, and is a leading sales professional in follow up and customer satisfaction. Mark also has an adventurous side, and has walked on 10 feet of hot coals at an Anthony Robbin’s seminar.

Gary Dergazarian

Vice President

Gary brings 15 years of experience in the technology, office software, and equipment world. He is a business development professional and a workflow solution solver with proven success as a sales leader in services and technology organizations. Gary has been one of our Top selling producers and strategists year after year. He possesses major strengths such as excellent communication skills and business acumen. Gary is passionate, dedicated, and creative. He thrives when working with other business leaders to find innovative ways to create better efficiency and productivity in their offices, and he is comfortable providing solutions for many different types of industries. He is an avid fisherman and outdoors man. When he is not problem solving, Gary loves to hike, golf, and enjoys cycling.

Jeff Wagner

Account Manager

Jeff Wagner joins GoodSuite from Advanced Office Automation (AOA) and brings great sales momentum.

Ken Sikes

Technician

Ken is our San Luis Obispo technician. He has quite the varied experience and interests, not the least of which is botany, and has taught university level classes.

Dan Strull

Founder / CEO

After graduating from the Marshall School of Business from USC, Dan worked in various roles at Xerox Corporation for 11 years learning the industry before starting Copier Headquarters, now GoodSuite in 1998.

Dan’s focus from day 1 has been to provide the best level of customer service at the speed of business. Dan’s ambition to be the number one vendor in the area is by trying to find a way to improve the level of service by thinking of creative ways and using dynamic consumer tools to stay ahead of the market.

Dan is proud of what he has built and has used the company success to be a beacon in the community and give back. The company feels that giving time and effort is more important and the company provides two days a year for Volunteer Time Off to serve the community. After all, if you are not giving, you are not living.

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